The Panasonic Group has officially opened its Shanghai Co-Creation Center in Hongkou District's RUIHONG TIANDI.
The center embodies the "ONE Panasonic" philosophy, integrating various functions such as sales, IT, logistics management, finance, and procurement.
Its goal is to foster internal collaboration and comprehensive development within the group, with a strong focus on the Yangtze River Delta region and deepening its presence in the Chinese market.
Panasonic is a leading global manufacturer of electronic products, offering advanced technology and systems solutions for residential, commercial, mobility, and personal sectors.
Since its founding in 1918, the company has expanded globally, committed to improving social living standards and advancing cultural development.
In April 2019, Panasonic established its Northeast Asia Company in Beijing, combining business and regional functions.
Today, Panasonic operates 64 enterprises in China, employing around 50,000 staff, including nearly 10,000 in R&D, accounting for a quarter of its global business.
In Hongkou, Panasonic's focus includes home appliance sales, financial management, and information systems.
The new Co-Creation Center spans 11,000 square meters and employs over 750 staffers, making it the largest and most diverse operational hub for Panasonic in China.
It will serve as the functional headquarters for Panasonic’s financial, logistics, IT, and international procurement operations, leveraging technology innovations in IT and AI to enhance service quality.
Panasonic's connection to Hongkou dates back to its early days in China, having participated in the country's reform and opening-up process while witnessing the rapid development of Hongkou's urban landscape.
The company has established multiple subsidiaries in the area, contributing significantly to its economic growth.
Last year, Panasonic opened its first Shanghai experience store in Hongkou, enhancing brand value and integrating into the local development framework.
As a forefront of China’s opening-up, Hongkou is focusing on high-level reforms to attract global high-end resources and enhance international competitiveness.
The North Bund area is becoming a hub for multinational corporations and Fortune 500 companies, with nearly 2,000 foreign enterprises from 75 countries operating in the district.
Hongkou now boasts 93 high-level multinational headquarters and R&D centers, making it a prime location for major enterprises investing in China.
Looking ahead, Hongkou will continue prioritizing an optimized business environment, aiming to create a fair market and efficient government services, according to the district government.
The district is committed to becoming a valuable partner for businesses, fostering innovation and industrial development to ensure that companies benefit from establishing a presence in Hongkou.