By Yin Jianhua and Correspondent Zhou Yan
The opening of the Sun Palace entered the countdown stage. "The speed of registration and approval is like that of the rocket. The "365" service of Hongkou accelerated the opening of the Sun Palace. The efficiency of the government has given us the confidence in trying to make the Sun Palace to be the first commercial body in northern Shanghai”, said Xu Shujun, Deputy General Manager of Rental and Operation of Ruihong Tiandi Project of Xintiandi, China in September 8.
Xu introduced that the Sun Palace, which would officially open on September 19, had a single area of 180,000 square meters, and would usher in nearly 300 brand merchants, including 100 catering brands. "Due to its large single area and a short time, the business license and health license have become the key work before the opening of the Sun Palace". Xu Shujun was nervous about the license handling in the early stage. "On the premise of compliance with laws and regulations, the Construction Management Commission, the Market Supervision Bureau and other departments have made approval in advance and opened green channels for merchants to help them avoid detours, which has won time for our opening". Hongkou's government service made Xu Shujun feel a lot more secure.
Among the brands settled in Sun Palace, 30% of them are the first stores in China and Shanghai, 40% of them are the first stores in North Shanghai and 70% of them are the first stores in Hongkou. "Registration of the first store means that an enterprise lacks experience in handling licenses". In order to further optimize the business environment and help the Sun Palace open on schedule, the Registration Section of the Hongkou District Market Supervision Bureau and the Jiaxing Road Market Supervision Office provide service in advance: setting up offices at the Ruihong Tiandi Commercial Circle, and launched the "365" commitment of food business license for the first time: three zero-aspects (zero running, zero meeting and zero cost), six one-aspects (one door in and out, one-counter acceptance, one set of handling documents, one-time collection, one-stop service and one-day handling) and five handling aspects (online handling, fingertip handling, guided handling, immediate handling and intelligent handling). Enterprises that pass the on-site acceptance will receive the audit report on the spot and can receive the food business license on the same day.
"The WeChat group and the one-stop handling have enabled us to submit documents and consult questions online, which is really zero running", said Ms. Zheng, an official of Tiantai which landed the 30th chain store in the Sun Palace. She began to prepare for handling the license in June, but she had never been to the Administrative Service Center of Hongkou District. What Ms. Zheng didn't know was that in order to realize the zero running of enterprises, the district market supervision bureau carried out process reengineering for the food business license: on one hand, they cooperated with the management of the Sun Palace to set up the on-site handling area and the cloud platform for online approval in Ruihong Tiandi business circle. The settled merchants only need to upload the license application documents at the "front end" of the mall, to make the license registration information and the layout of facilities and equipment be automatically input in the "cloud" of the "one-stop services" system through the "5G + big data" technology. Then, the "terminal" of the approver system can realize paperless handling. The applicants do not need to go back and forth between the shopping mall and the handling hall, which truly realizes the transformation from "face-to-face" offline counter to "key-to-key" online approval. On the other hand, the staff of the Jiaxing Road Market Supervision Office went to the Sun Palace for on-site survey and verification for many times in the midsummer of July and August. "After receiving the construction drawings, any enterprise that passes the department approval can start construction, with the management party of the Sun Palace supervising the implementation, and the certificate can be issued after the final acceptance by the staff of the market supervision office".
"Handling business permits and business licensejointly for one enterprise" enables enterprises to "accelerate" their license handling. Tiantai is a catering chain enterprise. On August 31, Ms. Zheng handled all the permits and the license required for business opening through the "joint handling" mode at Ruihong Tiandi handling station. According to an official of the registration section of the district market supervision bureau, "handling business permits and business licensejointly for one enterprise" is the innovation of continuously strengthening the reform about streamlined administration and delegated power, improved regulation, and upgraded services by the district market supervision bureau this year, which reflects the transformation of government departments in Hongkou from government-centered service to enterprise-and-people-oriented service. She further explained that for the high-frequency business formats in the field of market supervision, such as opening restaurants, small restaurants, cafes, bakeries and etc., the market supervision departments gave full play to the functional advantages of being able to handle both licenses and permits through group services, on-site office, one-counter document handling and paralleled examination and approval, to break through the data barrier, realize shared verification, and combine the business license of market entry with the operation permit, which maximized the approval efficiency. After the completion of the approval of permits and licenses, the district administrative service center will make and issue the "Comprehensive Permit of Industry" in the field of market supervision. The handling station prints and delivers it to the enterprise on the spot, and the enterprise can operate with one permit after getting the permit. Ms. Zheng, who obtained the certificate on the same day, said that the speed of handling the permit in Hongkou was unexpectedly fast, which made her experience the "gold medal shop assistant" service characterized by quick and easy handling in Hongkou.