Shanghai Local Products Retail Store for Poverty Overcome Opened

By Qian Jing

Located on North Sichuan Road, Shanghai Local Products Retail Store for Poverty Overcome (100 local products from 100 counties) was officially opened on July 30.

Pan Xiaogang, Deputy Director and Deputy Chief of the Party Group of the Municipal Cooperation and Exchange Office, and Zhang Wei, Standing Member of the CPC District Committee and Deputy District Governor, attend the opening ceremony.

Supported by the Municipal Government, the District Government and North Sichuan Road Sub-district, the Retail Store is constructed by Yunnan Zhenziwei Agricultural Development Co., Ltd. upon entrustment. Located on bustling North Sichuan Road and covering 92.44-square-meter flooring area, it is adjacent to Metro Line 3, Line 4 and Hongkou’s commercial circle, and offers more than 100 high-quality agricultural products that come from Yunnan, Qinghai, Tibet, Guizhou and Xinjiang, and involve special grain and oil, high-quality tea and coffee, wild mushrooms, plateau meat and other categories.

In order to overcome poverty in the west China, Zhenziwei Co. launched a brand of “Yipinzan” aiming at fast food in June this year. At the same time, lotus root starch with rose and red dates, its first product, is put on the market; and self-heating rice, cooking package and other products have been put on the market successively in July, which are well received by the market and can be bought directly in the Retail Store.

In addition, the meat sold in the Retail Store includes chicken, pig, beef and mutton from Yunnan, Qinghai, Tibet and other places through integrating existing agricultural resources. Thus, Shanghai residents can additionally taste fresh and high-quality meat from plateau upon instant fresh-keeping, cold chain logistics and other technologies.

The poverty alleviation action based on hundred products and hundred counties has integrated the resources of government, enterprise, media, platform and local places, exerted the function of publicity and service of new governmental media, unified the pattern of poverty alleviation upon industry and consumption, and polished the brand for poverty alleviation upon publicity.

Improving the quality of supply, the Retail Store selects high-quality and characteristic products from Shanghai’s in-pair supporting areas, develops representative brands of poverty alleviation that Shanghai consumers are acknowledged, and forms sustainable development mode of poverty alleviation upon consumption.

In order to better complete to bring agricultural and sideline products from the in-pair supporting areas to Shanghai, Zhenziwei Group will continue to popularize the Retail Store and enrich the product categories, thus further promoting poverty alleviation and cooperation between the east China and the west China. Moreover, it is reported that Zhenziwei has helped issue cards to 10,035 households totally in the past two years, thus overcoming poverty and increasing income for 36,093 people.