The 1st May 5th Shopping Festival Rounded off

The Night Fair held at Ruihong Tiandi Hall of the Moon. Provided by Ruihong Tiandi Hall of the Moon.

By Sun Jiejing

The 1st May 5th Shopping Festival ended on June 30. It is learned from the District Commerce Committee, the district aims at speeding up the construction of commercial and trade center ranging from north of Suzhou River during the Shopping Festival, and promotes cross-border cooperation of consumption by centering on the first economy and night economy. According to the data, the district's offline entity sales exceeded RMB4.32 billion from May 1 to June 30, with a year-on-year increase of 15.7%; and the network sales exceeded RMB2.98 billion, with a year-on-year increase of about 30%.

The business circles dominated with emerging consumption attract sharply-increased passengers.

The new products of fashion brands in response to Shanghai Global New Products Debut Season were released during the Shopping Festival, bringing together 19 local brands and more than 30 national fashion merchants and firstly launching a total of more than 480 new items. With co-brand fashion shoes and the shoes with Chinese elements, "HONG" International Trend Culture Exhibition has attracted the attention of arrays of trendsetters.

The district held the first Shanghai Fashion Life Festival. In addition to the debut of new products, fashion culture show and other themed activities, the country's firstly-opened store Big-time Tavern, and Paulaner Restaurant have been opened in the riverside on the North Bund. With SIPG Cruise City and Shanghai Port International Cruise Terminal, a riverside commercial zone is formed to promote the development of night economy of the North Bund business district. During the period, Zwilling, Miniature World, M&M’s World and Haier 001 Experience Center and other firstly-opened store in Shanghai held a flashmob display at Magnolia Plaza. Among them, Miniature World is the first miniature paradise themed on China's urban culture settling in Hongkou.

The nightlife-themed activities were launched in June. Themed on the culture of wine round the world, the Wine Fair was then held in 1933 Workshop, making 12 container themed fairs. With DJ and bartenders’ performance, the Fair attracted 20,000 people for only two days on June 6-7, and produced the sales of more than RMB220,000. Since then, the Fair will be held regularly on the third weekend of each month, thus introducing a wine themed fair with modern fashion and trendy lifestyle.

Since the Fashion Life Festival, the district's consumer market coruscates with new vitality, and the passenger flow in business circles increases significantly. According to the statistics at weekends, large commercial circles carrying out night fairs, such as Bailian Quyang Shopping Center and Ruihong Tiandi Hall of the Moon, have reached more than 50,000 passengers every day on average, with a month-on-month increase of 45%; and “HONG" Exhibition has exceeded 10,000 visitors every day on average; and the three-day "Trunk Market" of Capitaland Commercial Center in Hongkou has attracted over 330,000 passengers in total, with the sales exceeding RMB13 million.

Digit enhances the growth of business sales.

With "Anchors in Shop", "Sales upon Live Broadcast" and other sale modes, the Shopping Festival offers great online activities.

During the International Labour Day, the district officials helped the live broadcast at Capitaland Commercial Center, which attracted more than 10,000 netizens in only 4 minutes and reached the sales of RMB40,000 in 10 minutes. Each platform attracts 150,000 viewers on average, and reaches more than one million viewers in 18 hours. Besides, the district's time-honored brand of Shanghai Jahwa United Co., Ltd. worked with Jiaqi Live Broadcasting Room to polish the brands from Shanghai. Indeed, the integration of domestic brands with new e-commerce and new consumption enhances the experience of "Shopping in Shanghai", and makes a good record of sales.

In addition, webcasts cement commercial sales, and makes use of platform advantages to keep making a help-the-poor consumption. Co-supported by the district and Qiubei County, Yunnan Province, the broadcast for poverty alleviation was offered at Capitaland Commercial Center on June 24. Deputy County Magistrate of Qiubei County attended the live broadcast, and introduced local customs, poverty situation and sales of special agricultural products. It is reported that the 10-hour live broadcast attracted more than 70,000 online viewers, and reached the sales of RMB2.67 million. Moreover, the offline poverty-alleviation enterprises signed to make orders of more than RMB1.53 million.