“Future Shop” Enters Hongkou, “Magic Mirror” Brings New Fitting Experience

By Xie Zhijun

New consuming concept formed through online shopping is bringing impacts on the traditional marketing pattern. On the afternoon of December 1, a “future shop”, build by Capitaland Hongkou Plaza, was “opened” in the real shopping mall, which has attracted large number of customers to have a try with inductive 3D fitting mirror bringing customers brand-new fitting experience.

The new fitting effect displayed in the mirror has eliminated the trouble of putting on and off clothes. While the terminal machine set in the “future shop” is more like a “shopping housekeeper”, with which customers can integrate many bills and pay for one time only though scanning with cell-phones through two dimension codes. This can save them plenty of time of queuing for payment and meals, so as to bring them the new experience brought by real modern shopping mall.

It’s known that, in the coming year, the hosts will gradually set the first 20 pilots respectively in the shopping mall. In the future, this new move will be extended to each traditional shopping mall in Shanghai, so as to create a new consuming pattern.