In a vibrant showcase of Shanghai’s economic openness and investment appeal, the "Invest in Shanghai, Share the Future" event recently brought together top executives from multinational corporations along the North Bund.
Co-hosted by the Shanghai Municipal Commission of Commerce, the Hongkou District People’s Government, and Shanghai State-owned Capital Investment Co., the gathering underscored the city’s growing allure as a global business hub.
The event welcomed senior officials, including Hongkou District Deputy Secretary and District Director Lu Ming, Chief Economist of the Shanghai Municipal Commission of Commerce Luo Zhizong, and other district leaders.
Key business representatives from luxury brands, major investment institutions, and leading enterprises in fashion, trade, and finance attended the gathering, coinciding with the Formula 1 Shanghai Grand Prix.
In his address, Lu Ming highlighted North Bund’s strategic role as a “world-class meeting room” that connects China to global markets.
“North Bund is a beacon of modern urban development, and we are committed to establishing it as a core hub for Shanghai’s five central pillars and four key functions,” Lu said. “We invite global investors to explore the opportunities here, and we pledge to provide a business-friendly environment that fosters mutual growth.”
Luo Zhizong echoed this sentiment, emphasizing Shanghai’s reputation as a front-runner in China’s reform and opening-up. He pointed to the success of initiatives like the "Double Five Shopping Festival," the "Shanghai Summer International Consumption Season," and the "Global Product Debut Season" in positioning the city as an international consumption center.
“We look forward to strengthening our partnership with foreign enterprises to unlock new growth opportunities and create a brighter future together,” Luo said.
Hongkou District has made significant strides in attracting foreign investments. In 2023 alone, the district welcomed over 100 key foreign enterprises and established 20 new regional and corporate headquarters. Foreign direct investment (FDI) in Hongkou saw a 35.8 percent year-on-year growth, leading the city in investment inflows.
This year, the district has accelerated its efforts through the Headquarters Economy Enhancement Plan, further enhancing its services for multinational companies.
Hongkou’s commitment to fostering a supportive business climate has made it an ideal destination for companies seeking regional headquarters and innovation hubs.
In addition to its economic appeal, Hongkou has cultivated a vibrant cultural and commercial landscape. By merging culture, tourism, sports, and commerce, the district has fueled consumer engagement and promoted international cultural exchange.
During the F1 Shanghai Grand Prix, the North Bund hosted the “Checkered Flag Carnival,” an immersive event that drew residents and tourists alike, contributing to the city's goal of becoming a global consumption hub.
The district’s “World Meeting Room” initiative was also recently named a Global Product Launch Landmark, further cementing its influence in the international retail and luxury sectors.
The event saw participation from prominent multinational companies including Louis Vuitton, Ralph Lauren, Zegna, Tiffany & Co. as well as leading financial institutions. Sovereign wealth funds, private equity firms, and venture capital leaders were also in attendance.
With its robust infrastructure, favorable business policies, and thriving cultural landscape, North Bund continues to attract global enterprises eager to tap into Shanghai’s dynamic market.
As the district enhances its role as a bridge for international collaboration, stakeholders remain optimistic about the region’s future as a leader in global investment and innovation.