The seventh iSEE Global Awards launch meeting and the "Taste Journey through Parallel Universes" exhibition were held on September 19 at the Henry Lester Institute of Technical Education in the North Bund.
The event marks a new chapter for the iSEE Global Awards, serving as a crucial platform for enhancing communication and integration within the global food industry.
Industry leaders and representatives from previous award-winning brands gathered to witness the occasion.
Since its inception in 2018 by Foodaily, the iSEE Global Awards has quickly established itself as one of the most influential awards in the food and beverage sector.
The awards cover a broad range of regions, including China, Japan, South Korea, North America, and Europe, with a mission to “highlight the spirit of food innovation and ensure great products gain visibility.”
The awards have become a “trust endorsement” and “international calling card” for the food industry, continuously empowering innovation.
During the event, representatives from previous award-winning brands, including Baixiang Food Group, shared insights about their achievements and brand growth stories.
This year’s iSEE Global Awards will reach all seven continents, with a launch event scheduled for October in Sicily, Italy, in conjunction with the European Michelin Star Chefs Association.
This initiative aims to showcase Chinese food on a global scale, marking the official start of an international tour for the awards.
The iSEE Global Awards features two main categories: the iSEE Global Food Innovation Award and the iSEE Global Delicious Award.
Applications for the seventh edition are now open, with a deadline of November 30. The selection process will include preliminary, review, and final evaluations, culminating in the annual awards ceremony held alongside the Foodaily Expo at the National Exhibition and Convention Center in Shanghai from March 30 to April 2, 2025.
As an authoritative award in the food industry, the iSEE Global Awards aligns with Hongkou’s commitment to high-quality development, collectively driving innovation in the food and beverage sector.
The North Bund is poised to become a new hub for global business collaboration, offering a vast platform for the industry.