On November 23, a strategic cooperation meeting between Hongkou District and Shanghai Media Group was held. Li Qian, Secretary of the District Party Committee of Hongkou, and Shen Jun, Secretary of the Party Committee and Chairman of Shanghai Media Group, held discussions. They had in-depth exchanges on further deepening strategic cooperation.
Li Qian welcomed Shen Jun's visit and expressed gratitude for the long-term support of Shanghai Media Group in the socio-economic development of Hongkou. He noted that Hongkou District and Shanghai Media Group have established a solid cooperation in areas such as integrated media communication, brand event planning and implementation, and industry cooperation expansion. Hongkou is currently studying and implementing the spirit of the 20th National Congress of the Communist Party of China and President Xi Jinping's cultural thoughts, pushing forward the construction of Three Cultural Places with high quality and standards. Li Qian hopes that Shanghai Media Group will continue to support Hongkou's development, tell the development story of Hongkou, showcase the district's image in multiple dimensions, and carry out comprehensive district-station cooperation. He also hopes both sides will further deepen their strategic cooperation mechanism to ensure the implementation of cooperative projects and achieve high-quality development for both parties.
Shen Jun stated that Shanghai Media Group would fully seize the development opportunities of the North Bund, utilizing its resources and expertise in areas such as premium content creation, large-scale event planning, 5G digital network services, and cultural tourism industry operation. The group plans to continuously deepen engagement with various departments of Hongkou District Government, making full use of the rich resources of Hongkou's Three Cultural Places, planning cultural projects that resonate with the public, exploring new mechanisms and models for district-station cooperation, and further supporting the development of the North Bund and the high-quality development of Hongkou District.
During the discussion, participants exchanged in-depth views on cooperation intentions in areas such as regional brand shaping, program content creation, digital scene services, joint investment operations, and industry chain expansion.
Attendees of the meeting included Yuan Lei, Party Committee Member, Deputy Director, and Vice President of Shanghai Radio and Television Station (Shanghai Media Group), Liu Xiaofeng, Party Committee Member of Shanghai Media Group and President of Oriental Pearl New Media Co., Ltd., Zhong Jing, Vice President and Chief Accountant of Shanghai Media Group, Wu Qiang, Standing Member and Head of the Publicity Department of the District Party Committee, Wu Weiping, Standing Member of the District Party Committee, and Chen Xiaojie, Deputy District Governor.