By Sun Jiejing
On August 19, the "2022 Shanghai Fashion Life Festival" was launched in Raffles City on the North Bund. Liu Min, Deputy Director and Class-1 Inspector of Shanghai Municipal Commission of Commerce, Zhou Rong, Member of Standing Committee of Hongkou District CPC Committee and Executive Deputy District Governor, etc. attended the launching ceremony.
As one of the important activities of the global new product launch season of the 3rd "May 5th Shopping Festival", during the Shanghai Fashion Life Festival, Hongkou will take "Starting from Hongkou" as the theme, and carry out a number of fashion theme activities in major business circles around the four theme plates of "digital fashion ability", "brand fashion ability", "first launch fashion ability" and "happy night fashion ability", so as to further build a multi-level "fashion" style top fashionable scene and promote more latest the most fashionable consumer brands to gather in Shanghai. The first launch fashion brand, creative fashion products, gluttonous fashion food, and fashion music night will bring a "fashion" feast for consumers in the city.
At the launch ceremony, various debut exhibitions and fashion shows such as the Dewu fashion brand egg twisting machine, the Eryi third-space bicycle exhibition, and the metaverse painting exhibition appeared one after another. Eryi with the idea of advocating fashionable cycling life as the concept, this time brought two new first-launched bicycles. At the scene, the brand also launched a brand-new cycling line.
"This is a line connecting several scenic spots in Hongkou, starting from and ending at Raffles City at the North Bund. On the way, it will pass through Old Millfun 1933, Tian’ai Road, Lu Xun's Former Residence", told Zhang Qian, the manager of Raffles City Store of Eeyi, "Hongkou has a profound historical and cultural heritage, and there are many scenic spots worthy of careful appreciation. Therefore, we combine the fashionable cycling life with the urban culture, and recommend the citizens to taste Hongkou through cycling."
The "SPARK Shanghai Fashion Life Festival Live Room" appeared at the same time. The cumulative number of online viewers in one hour of live broadcast exceeded 58,000, with more than 1.5 million “likes” in the live room and more than 20,000 times of interaction accumulatively.
It is learnt that this "Shanghai Fashion Life Festival" will continue until the end of September. During the period, it will hold a lot of activities including the Dewu Design Competition of Traditional Chinese Fashion, the 26th Anniversary of Lawson, the New Product Release of Suning Brand, the Smart Action of Panasonic Home Appliances, the Themed Activity “Departing Together with Fashion and Joy” of Laiyifen in "Fashion Hongkou Setting off" Activity, the Limited-time Zone of the Eleme Fashion Life Festival, the "Happy Beer Summer" of Raffles City on the North Bund, the "Cook Competition" of Sinar Mas Plaza, the marvelous and surprising “Let’s Party” in Brilliance Quyang Shopping Center, the "Acquiring Happy Journey" of Ruihong Tiandi Shopping Mall, the "Metaverse Painting Exhibition" in Kaide Hongkou Commercial Center and the Jinchao 8 Lanes "Shanghai Style Jinchao · Lighting Art Season".