Hongkou’s 7 Bookstores Participates in Shanghai Coffee Culture Week of 2022
By Lu Qiang and Huang Qishu
On August 4, the Shanghai Coffee Culture Week of 2022 was unveiled. The activity is one of the 12 IP benchmarking activities of the 3rd "May 5th Shopping Festival", with the theme of "Tasting Coffee in Shanghai and Live Up to Your Love". A total of 7 bookstores in Hongkou participated in the exhibition and launched multiple benefits of tasting coffee to attract coffee lovers.
Visiting “Flower God Cafe” on the North Bund
The Shanghai Pujiang Branch of JIC Bookstore Investment Company Limited (JIC Bookstore), located on the North Bund, Hongkou District, has created “Flower God Cafe”, and has also introduced seven different flavors of special coffee and coffee courses to the readers. With this activity, the Biography Cafe of JIC Bookstore will be built into a brand-new cultural space, allowing readers to experience the unique charm of Shanghai as the "world coffee capital".
Walking into the Biography Cafe, readers are attracted by a corner full of breath immediately. Green vegetation and various flowers cover leather seats. You can see the scenery of Huangpu River when you look up. This is the special area of "Flower God Cafe" launched by JIC Bookstore this time. Hu Qiuxia, the coffee director of JIC Bookstore, introduced that this is the one-to-one restoration of Cafe de Flore in Europe, and the coffee shop has a very close relationship with Hongkou District. In around 1920, a group of great people went to France to study through the dock in Hongkou. In France, they often visited Cafe de Flore. Therefore, JIC Bookstore selected and restored the scene. Customers are welcomed to visit.
Launch a Limited-time Discount
Popular Bookmall is located on the sixth floor of Bailian Shopping Center in Quyang. Although it is not as famous as the historical bookstore, Popular Bookmall has also been listed as the "internet celebrity bookstore". The decoration is bright and decent. The unique mirror ceiling makes the bookstore more transparent and lets people feel like they are in the sea of books. According to the staff, many students come to the bookstore to read books during the summer vacation for the reason that books can not only be bought here, but also books can be read here. Various comfortable seats in the bookstore allow customers to slow down and read books. According to the staff of the coffee bar in the bookstore, from August 4 to August 18, the coffee bar launched discount activities. You only need to book the WeChat official account of "Shanghai Bookstore", and you can immediately reduce 10 yuan when buying drinks at the coffee bar.
Dayin Bookmall is located on B2, Sinar Mas Plaza, with a warm and quiet atmosphere and a variety of cultural and creative products. When walking to the end of the bookstore, you will find something special. In a corner of the bookstore, there are a piano. It is like an exhibition hall, full of literary and artistic atmosphere, and complements the elegant style of the bookstore. According to the staff, Dayin Bookmall is devoted to providing readers with one-stop cultural experience activities in hope of creating a quiet and comfortable reading space.
As the exhibiting bookstore of Shanghai Coffee Culture Week of 2022, Dayin Bookmall specially launched the promotion activity of Shanghai Coffee Culture Week of 2022. From August 4 to 18, one of the two drinks will be free of charge (only ice drinks) on working days. On Saturday and Sunday, a cup of American Coffee will be free if two cups of drinks are bought.