New Micro-travel Route at the North Bund Released

By Qi Chuanbin

On the evening of September 17, the Hongkou Happy Festival of the 2020 Shanghai Tourism Festival was held at Magnolia Plaza, the tallest building in the west area of Huangpu River. The wonderful song and dance performances officially unveiled the activity.

As a key activity for the Shanghai Tourism Festival, the Hongkou Happy Festival has been successfully held for 25 times. With the theme of "Depicting A New Picture, Vogue at the North Bund", the festival will further revitalize the cultural and tourism market after the epidemic this year. Through holding theme activities such as "Traveling in Hongkou Online", micro-travel activities of "Exploring Beauty at the North Bund", the "Shanghai Tourism" live studio of Shanghai Tower and the "Charming Huangpu Riverside", the influence of Hongkou brand will be enhanced, and more Chinese and foreign people will participate in the annual feast of joy.

Trendy Activities Debut at the North Bund

3 "Adventure · the North Bund" micro-travel routes were officially announced at the opening ceremony of the Hongkou Happy Festival. Tourists will be guided to appreciate the new achievements of the riverside connection, the waterfront landscape and the beautiful blocks, and they will experience the charm of fashion brand cluster in 3 aspects of the "Adventure: the Jewish Footprints in Hongkou", the "Adventure: the Modern Heart in Hongkou" and the "Adventure: the Riverside Secret Land in Hongkou". Among them, the deep route of the Sea Ark explores the history of European Jewish refugees in Hongkou during the World War II. The Modern Heart and the Riverside Secret Land, by means of pocket book exploration, allows tourists to freely know Shanghai Tower, Shanghai Post Museum, the Shanghai Magnolia Plaza and other characteristic landmarks of Hongkou anew and to enjoy the modern fashionable life and the bright night scenery on both sides of Huangpu River. It can be called "Travelling in Hongkou Accompanied by Culture".

In addition, for the popularity of the "North Bund", the Festival will hold a theme tour of "Charming Riverside" and invite citizens to the "Most Beautiful Reception Hall Worldwide". As the 1st batch of online participants of the "Charming Riverside" theme activity, 150 citizens and tourists will be divided into 3 groups such as the riding group, the sightseeing group and the micro-travel group, and they will fully explore and experience the "One River, One Greek" boutique tourism route by offline activities including bicycle riding, sightseeing on Huangpu River and visiting the best viewing spots on the riverside. The theme tour aims to vividly show the charm of Shanghai, promote the image of Shanghai, and present the most brilliant picture of the world-class reception hall at the North Bund to the world.

In late September, Jinmao North Bund Tourism Public Service Center will be opened in the International Shipping Center. The Center will provide comprehensive tourism service integrating tourism, leisure and exhibition from the starting point of building beautiful and comfortable public space along the riverside.

The "Culture and Tourism Feast" Expand the New Markets after the Epidemic

According to the "Happy Summer Season" cultural and tourism market revitalization plan of Hongkou District, online economic support will be strengthened, a new ecology of the culture and tourism industry will be created, and the "Traveling in Hongkou Online" will be actively carried out. Through the lenses, citizens can enjoy the most beautiful waterfront trail at the North Bund, experience the new culture and tourism rest, feel the unique charm of the North Bund, and explore a different life at the North Bund.

Meanwhile, the Shanghai International Audio M + C Dual Media Exhibition is held at the Shanghai Music Valley. It has five sectors including the international brand audio equipments and vinyl records exhibition.

Furthermore, the relevant tourism enterprises and cultural venues in the district will be continuously united to sponsor the series activities of "Travelling in Hongkou Accompanied by Culture". Taking the construction of the "First District with Dual Gigabit" as an opportunity, we will apply the "5G Wisdom Plus" to the “readable” buildings and the culture-and-tourism integrated development, spread the cultural stories with historical backgrounds, and realize the target that buildings can be read, blocks are suitable for walking, and the city has always been warm. The targeted audiences will cover Hongkou, Shanghai and even the Yangtze River Delta, in a bid to practice the concept of development and sharing.