The business zone of North Sichuan Road is on display under the theme of “Smart Biz-zone and Colorful Hongkou” at the 2014 China (Shanghai) International Shopping Network Fair and the EChina Global Electronic Business Convention which is housed at the Shanghai Convention & Exhibition Center of International Sourcing.
Visitors could have the Hongkou Biz-street mobile application installed on their cellphones and win prizes at the booth.
The display will fully present the history and accomplishments of the biz-zone including the city’s first-ever “full, free and four season” wireless coverage known as “hongkoufree” for the shopping streets and the introduction of the mobile application named “Hongkou Biz-street” which could offer services such as mobile payment, special work lunch, parking guide and bonus exchange. Besides, Hongkou also leads in having the most developed Wechat platform named “Happiness in Hongkou” to provide comprehensive online marketing and issuing the first credit card to be named after a district in China with the Bank of China- the “Hongkou Happiness Card’.
By participating in the fair, Hongkou could draw more attention to its smart biz-zone and its new image of business, and create favorable condition for the district to attract more optimum resources.
The 2014 China (Shanghai) International Shopping Network Fair, approved by the Ministry of Commerce of China, is hosted by the city’s commerce commission under the theme of ‘new vision, new idea, new wisdom, new technology and new business’. The fair has integrated the functions of global summit and international exhibitions to establish a platform of exchange for the online shopping enterprises to forger a full-industry-chain mode of e-commerce-supplier-service provider-consumer.