Li Qian, the Party Secretary of the Hongkou District, embarked on a visit to key enterprises in the district on January 4.
Accompanied by Vice Director Chen Shuai, the initiative was part of the district's commitment to understanding and supporting local businesses.
The visit targeted Unity (Shanghai) Software Marketing Services Co. and Tianfeng (Shanghai) Securities Asset Management Co. with a focus on assessing their operations and delivering tailor-made service packages.
Unity China, a joint venture with the global 3D content creation leader Unity, boasts extensive applications in gaming, automotive, construction, and other sectors.
During the visit, Li Qian stressed the importance of adapting to new consumption patterns and scenarios, urging the company to deepen its localization strategy.
He encouraged the firm to harness its strengths, attract top-tier talent, and expand into new markets, thus playing a pivotal role in Hongkou's transformation into a smart city.
Hongkou, in return, pledged to bolster these efforts by enhancing the business environment and offering comprehensive intellectual property services, Li said.
Tianfeng Asset Management, renowned for its robust asset management services, has been a key contributor to Hongkou's economic landscape.
Recognized for its exceptional contributions to the district, the company has been awarded the Hongkou District Key Enterprise Special Contribution Award for two consecutive years.
Li Qian's visit underscored the district's support for Tianfeng's vision of embracing the large asset management era and enhancing financial services to further fuel Hongkou's economic growth.
By delivering customized service packages, the district aims to facilitate businesses in leveraging opportunities and navigating market challenges. The cooperation between government and enterprises is envisioned to foster a dynamic business environment, ensuring mutual growth and a prosperous future for Hongkou, the district government said.