On June 15, the unveiling ceremony of the We Media Committee of the Shanghai Internet Industry Federation (SIIF) was held at the former site of Leister Institute of Technology. Attending the ceremony were Jiang Xun, President of the SIIF, Yu Minxiao, Deputy Director of the Cyberspace Administration Office of the CPC Shanghai Municipal Committee and Vice President of the SIIF, and Wu Qiang, Standing Member and Publicity Director of the CPC District Committee.
In the activity, more than 100 influencers in Shanghai gathered at the North Bund of Hongkou to provide advice and suggestions for the joint construction of the Qinglang Cyberspace.
Lu Delei, CEO of Shanghai Zhijian Network Technology Co., Ltd., made a speech as the representative of we media. The "budding bear" created by him has more than 32 million online fans, and the number of video clicks worldwide has exceeded 6.2 billion. Lu said: "We media should always bear in mind their social responsibilities. As producers and disseminators of internet content, we should ensure that every video clip online is legal, compliant, positive, and healthy".
Sina Weibo debuted in 2009, WeChat Official Accounts were released in 2012, and Tiktok was connected to the internet in 2016... In the past decade, we media has experienced a wave of development from socialization and mobility to video clips. Yitiao Internet Technology Co., Ltd., an excellent we-media company, emerged in this wave. Partner Fan Zhixing has created two platforms with millions of fans: "One Video Clip" and "Read a poem and then sleep". He shared his principles as an influencer: adhering to the principle of authenticity, objectivity, and commonweal of internet communication, strictly regulating information sources, strictly abiding by professional ethics and discipline, and eliminating any form of false information.
With its vigorous development in recent years, we media has become one of the main forces of information transmission. The establishment of the we media committee will help fully mobilize wisdom and resources, and jointly discuss and explore a more healthy, orderly, and dynamic development path of we media, thus injecting new energy into Shanghai's development. Besides, it can further promote influencers to respect truths and eliminate cyber-violence and make their contributions to the purification of cyberspace.
Next, the we media committee will organize legal training, build exchange platforms, improve the business of we media practitioners, promote the development of the industry, further guide we media to consciously and actively participate in the building of a good public opinion atmosphere, take positive energy as the core content, and enhance social responsibility and internet communication ethics.