Recently, Shanghai Meleap Sports Technology Co., Ltd. settled in Hongkou as its headquarters in China. Soon, Hongkou residents will see the world's first sports that combine competitive sports with AR.
With the accelerated integration of the digital economy, AR (augmented reality) has become an important direction for technological innovation and development. It is currently in a critical period of rapid technological evolution and accelerated industrial layout. As AR is one of the most important technologies, construction projects that combine virtual and reality have received widespread attention in recent years.
As a subsidiary of Meleap, a Japan-based science and technology company promoting the AR movement "HADO", Shanghai Meleap Sports Technology Co., Ltd. focuses on developing offline AR entertainment programs. At present, there are two main business lines. One is LBSAR sports, entertainment facilities and e-sports activities based on AR head displays, and the other is the live entertainment business, allowing fans and audiences to interact with athletes and actors through AR applications. Especially, the AR sports event HADO hosted by Meleap has approximately 500 sports venues in over 40 countries worldwide, with a total of over 3.5 million players and over 100 million online views.
From April to May this year, HADO pop-up store made its grand debut on the North Bund, Hongkou. Open for only one month, it has attracted numerous fans. By wearing lightweight AR devices and wrist strap sensors, one can enter the virtual world. HADO's competition mode effectively avoids direct physical confrontation, reduces the inequality caused by gender, age, and physical fitness differences among participants, and allows everyone to enjoy the joy brought by technological sports.
In the Chinese market, Meleap plans to open stores and pop-ups in different regions such as the North Bund, organize teams and competitive events, carry out online live broadcasts and other businesses to promote the HADO, a technology-based sport, and provide fans and players across China with online and offline platforms for sports, competition, entertainment, and social networking.
“The North Bund serves as a high-quality supporting carrier, boasting a high-quality business environment, and more importantly, a strong touch of kindness, which have all led us to ultimately decide to settle our company's registration and Chinese headquarters here," said Meleap CEO Hiroshi Fukuda, “This year, after in-depth investigation of market resources, we ultimately chose Hongkou as the office location for our Chinese headquarters. Shortly, HADO will set up a flagship store in Hongkou."
During the period, Hongkou enterprise service personnel provided the entire process services for the company, including venue recommendations, settlement procedures, and daily operations. It is worth mentioning that when searching for offline promotion venues, the District Investment Promotion Office helped connect with the International Cruise Terminal, providing fans with the opportunity to experience the charm of future technology-based sports on the beautiful riverbank.
In addition, melapinc. has received the attention and support of Qicheng Investment, allowing the foreign company to take root and develop with peace of mind here.
Hongkou is currently making every effort to build a new benchmark for urban development in the new era, actively laying out the engine of scientific and technological innovation. The settlement and headquarters construction of foreign-funded companies demonstrates the attractiveness of Hongkou's technological innovation to foreign investment. In the future, Hongkou will further optimize its business environment, continue to strengthen foreign investment services by strengthening the attraction of large foreign investment projects, carrying out foreign investment promotion activities, expanding foreign investment promotion, and other means, and promote the settlement of more headquarters in Hongkou.