On the evening of May 28, the "Voice Ahead of Time - Shanghai Literature 70th Anniversary North Bund Night Reading Club" was held on the riverside of the North Bund in Hongkou District, announcing the official establishment of the "North Bund Art Shoreline".
The shoreline is composed of 15 fashion and art landmarks in Hongkou, focusing on high-quality resources and spatial carriers in the cultural, artistic, and tourism fields of the North Bund. Among them, there are national A-level scenic spots such as the North Bund International Cruise Terminal, the Shanghai International Shipping Centre, and the Shanghai Jewish Refugee Memorial Hall, which represent the enthusiasm and vitality of Hongkou; There are historical buildings such as the China Securities Museum and the Shanghai Postal Museum that showcase the modern and traditional style of Hongkou; There are trendy landmarks such as Baopu ArtMuseum, North Bund C3M Art Museum, JIC Books, and AIA Central Grand Theater that reflect the fashion and trend of Hongkou; There are also conference centers such as The Grand Halls, Bellagio by MGM Shanghai, and W Hotel that showcase the high-end atmosphere of Hongkou; There are also cultural and artistic new spaces such as Sinar Mas Plaza and North Bund Raffles that highlight the urbantemperament and taste of Hongkou.
The Municipal Writers' Association and relevant officials of Hongkou District attended the event, lit the LOGO wall with the member representatives of the "North Bund Art Shoreline", and announced the establishment of the shoreline.
In recent years, Hongkou District Culture and Tourism Bureau has focused on meeting the tourist needs of citizens, actively built the North Bund Tourist Resort, cultivated new landmarks of culture and art, and created new highlights of holiday tourism and new scenes of leisure consumption. In the first half of this year alone, Hongkou launched dozens of brand activities on the North Bund. In the most beautiful season of cherry blossoms, it carried out the 2023 China Coordinates - Shanghai Hongkou Urban Directional Outdoor Challenge named "The Most Beautiful People on the North Bund"; On May 19, the China Tourism Day, the name release ceremony for the first domestic large-scale cruise ship was held in The Grand Halls, launchingan international route with Shanghai as the home port for a high-end cruise vacation experience; The first online audio-visual content creation conference was held on the North Suzhou Road, gathering new mediaplatformssuch as Little Red Book, Bilibili, as well as many creative IP and high-quality uploaders or content creators, creating a strong event atmosphere withafair.
The District Culture and Tourism Bureau said that in the future, it will work with 15 members to create a new landmark for cultural and tourism activities on the North Bund to promote high-quality life and efficient governance of the North Bund, release vitality, and create a new platform for sharing art and cultural resourceson the North Bund.It will Deepen the integration of culture and tourism, and build the North Bund Riverside Art and Cultural Ecosphere. Efforts will be made toenhance brand image and establish a new business card for the artistic and cultural highland of the North Bund. In addition, it will fully serve the construction of the North Bund Tourist Resort, increase cultural elements of art, focus on fashion trends, high-end experience, and quality life, and spare no effort to create an art and cultural “reception hall” to fully demonstrate the fashion trend and artistic style of the North Bund.