According to the Hongkou District Commerce Commission, the "May 5th Shopping Festival" Hongkou Activities and the opening ceremony of the Shanghai Wine Festival are scheduled to be held on May 13. During the shopping festival, Hongkou will focus on "night economy", "first-store economy", "brand economy", and "live streaming economy", with a focus on strengthening cooperation between municipality and district, government and enterprises, among business circles and among media, and integrating conference, commerce, culture, tourism and sports resources. Centering on the "1+2+X" activity framework, Hongkou will further strengthen cross-border consumption linkage, cultivate and expand emerging consumption models, create a strong consumption atmosphere, and launch X characteristic themed activities. People can interact with well-known liquor brands, the scenes of wine, food, and music for tens of thousands of people are created for celebration, to set off the "AMAZ⁃ING Hongkou Tide".
Hongkou series activities this year become more international. The Southeast Asian Carnival at Sinar Mas Plaza not only gathers Singapore Bak-Kut-Teh, Thai glutinous rice, Yaluo Street beef mixed rice and other flavored delicacies, but also carries out themed activities such as Southeast Asian Dance Parade, Southeast Asian hand drums, and Southeast Asian playing and singing, making people feast on their mouths while also enjoying the shows. Nowadays, Jinchao 8 Lanes has given a strong international atmosphere through cultural activities. The Hong Kong Film Aesthetics Masters Exhibition, from Hong Kong films to Asian videos, looks back on the visual aesthetics of half a century ago, allowing people to immerse themselves in the progressive beauty.
Focusing on China-Chic, outdoor economy and other hot consumption spots that have attracted the attention of Generation Z, Hongkou held an array of activities such as 2023 Fashion Carnival, Dewu China-Chic Day, Camping Life Festival and so on. Besides, Hongkou collaborated with brand enterprises in the district, such as Suning Tesco, Top Sports, and Kose to carry out many promotional activities. It is worth mentioning that Kose would collaborate with the famous Japanese figure skater Hanyu Yuzuru to organize some activities and further amplify the brand effect.
By combining commerce and tourism, people can experience the fashionable Hongkou.Hongkou has planned a series of activities, such as the "Spring Romance Plan" event held at the international cruise terminal at the North Bund. The event invites tourists to enjoy the riverside scenery of the Huangpu River and embrace spring. Moreover, the "Meow Together" special exhibition and the giant “love heart” art installation can allow visitors to take photos, and enjoy the warm spring sunshine with kittens. In Jinchao 8 Lanes, an immersive concert integrating China and the West was staged in front of a century-old building. Various activities were constantly innovating in this space, bringing new elements of performance to tourists on North Sichuan Road. At Ouyi Coffee Store, a cultural real-life reading marathon exhibition with the theme of "Crossing Time and Exploring the Age of Awakening" allows participants to experience the clothing, housing, and transportation of the Age of Awakening by combining different eras and characters, making it a wonderful cultural journey.
In addition to the upsurge in offline commercial carriers, Hongkou integrates online platforms to launch various exciting activities. The Business Department integrates the "May 5th Shopping Festival" Hongkou Activities, designs and produces event maps to attract consumers to see on online maps, and invites celebrities to offline stores. Hongkou takes advantage of May 20th (homophonic with 'I Love You'), the June 18th shopping festival and the anniversary celebrations, works with trendy brands to carry out promotional activities on the Dewu Platform. Hongkou holds an online launch event for Shanghai Jiahua’s Yuze new products, creating surprises such as limited time discount, and further surging "Hongkou Trend" online.