On May 11, the 1st Shanghai Online Audiovisual Content Creator Conference opened on the North Bund of Hongkou. The conference run through the theme of "Creating and Achieving Dreams", connected the art coastline of the North Bund, focused on the current situation of creators of online audio-visual content, showed the multicultural temperament of online audio-visual content, empowered the city promotion platform, displayed the image and connotation of Shanghai to both domestic and international audiences, and fully manifested Shanghai's cultural soft power.
Attending the opening ceremony of the conference were Feng Shengyong, Director of the Network Audiovisual Program Management Department of the State Administration of Radio and Television, Shang Yuying, Deputy Secretary General of the Shanghai Municipal People's Government, Fang Shizhong, Chief of the Party Group and Director of the Shanghai Culture and Tourism Bureau and Director of Shanghai Broadcasting and Television Bureau, Li Qian, Chief of the CPC Hongkou District Committee, and Zhu Yannan, Director of the Development Research Center of the State Administration of Radio and Television.
Feng Shengyong, Fang Shizhong, and Li Qian delivered speeches at the conference.
Feng Shengyong said that in recent years, online audiovisual has played an important role in consolidating and strengthening the promotion of the market economy, enriching the spiritual and cultural life of the people, and assisting in the construction of online communication and economic and social development. Firstly, solid efforts should be made to grasp the line of learning, publicizing, and implementing the socialist thought of Xi Jinping with the Chinese characteristics in the new era, and we should consistently adhere to the correct political direction, the correct guidance of public opinion, the correct value orientation and the aesthetical trend, and we should tell good stories about China with down-to-earth, internet-styled and quality works. Second, we need to implement a people-centered creative orientation, draw nourishment from the great practices and colorful lives of the people, and make audio-visual content both profound and warm. Moreover, we should make improving the quality of our creative work a persistent pursuit in online audiovisual creation, reflect the big theme with small incisions and touch the emotions with reality. Furthermore, we should fully grasp the art + technology characteristics of online audiovisual works, integrate the spirit of innovation throughout the entire process of creation and dissemination, and promote the creative transformation and innovative development of excellent traditional Chinese culture. Finally, we need to increase support and guidance for young creators, providing them with a good environment, good space, good atmosphere, and good carry for creation, so that audio-visual content not only has a youthful atmosphere but also reflects the spirit of the times.
Fang Shizhong said that the proportion of Shanghai's online audiovisual industry in the country can be said to be one-third. Building the national online audiovisual content creator platform aims to enable more dreamy and creative up-enthusiasts to step onto a broader stage with high-quality content, enter the hearts of the most people, turn the high traffic into positive energy, and turn the high volume into the strongest sound. Shanghai will continue to create an optimal business environment characterized by marketization, legalization, and internationalization, vigorously cultivate the nuclear explosion points of audiovisual technology innovation, strengthen the ecological chain of the online audiovisual industry, promote the dual circulation of global resource allocation, and create a new sample of China's online audiovisual industry. We sincerely invite excellent online audiovisual enterprises from all over the country to settle and invest in Shanghai, and excellent creators of audiovisual content to take root in Shanghai and promote Shanghai.
Li Qian said that the North Bund of Shanghai, like the online audiovisual industry, has contained a deep gene of innovation and creation since its inception. Today, the development and construction of the North Bund in Shanghai have taken off, and it is striving to become an important showcase for the Chinese path to modernization. I believe that the vast number of online audiovisual friends will find a development stage at the North Bund to show their talents, achieve their dreams, and realize their value. They will innovate, create, and create with passion, thus shaping a new benchmark for industry development. At present, the online audiovisual industry is in a period of great development and transformation, and the North Bund has ushered in a great opportunity for Hongkou to leapfrog development. We expect the vast number of online audiovisual friends and Hongkou to seize the opportunity of the times, jointly build a new track, and seek new development, thus creating a people-oriented and content-oriented online audiovisual industry ecology, so that creation achieves dreams. We sincerely invite entrepreneurs, creators, and investors from the online audiovisual industry to the North Bund to show their grand plans, jointly chart a new audiovisual future, and create a beautiful new vision.
To assist in the holding of this conference, a video collection activity entitled "100 Videos Illuminate Shanghai" was launched before the conference, in a bid to solicit excellent video works from the whole society. At the opening ceremony, the attending officials took the stage together and lit up a hundred videos. The release ceremony of the "2022 Internet Audiovisual Content Creator White Paper" and the "Top 10 Advocacy Directions for Internet Audiovisual Content Creation" was also held on-site.
In terms of professional activities, the conference focused on high-quality online audiovisual content creators, gathered industry strength, and conducted multi-dimensional and in-depth industry exchanges and discussions. On the opening day, themed speeches, roundtable forums, and other activities were held around content creation, commercial transformation, and technological innovation, as well as special workshop activities. Besides, there was the "Internet Audiovisual IP Market". From May 11 to 13, the sponsor launched the "Internet Audiovisual IP Market" at North Suzhou Road, Hongkou (the section from Wusong Road to North Sichuan Road), and combined a large amount of online content with the real scenes through the interactive mode of social participation and personalized booth expression. Industry representatives such as Bilibili, Xiaohongshu, Baishi TV, Tencent Video, and Tiktok set up booths to show the platform's concept creativity. Famous animation IPs such as "5, 6 and 7", "Changing Martin", "The Perfect World" and "Douluo Mainland" also debuted.
In the past few years, the online audiovisual industry has developed rapidly nationwide, thus providing people with diverse content and unique experiences and greatly propelling economic development. Hongkou has always attached great importance to the development of culture and creativity industries, adhered to policy guidance as the core, advocating for diversified development, strengthened industrial cooperation, built good creation, production, circulation, and consumption links, promoted the development of the cultural industry from the traditional field to the modern field, thus laying a solid foundation for the prosperity of the cultural industry.
The online audio-visual industry is an important component of Hongkou's cultural industry. Adhering to the development concept of openness, innovation, collaboration, and win-win, Hongkou has been committed to creating a new highland for the development of international, high-end, and intelligent culture and creativity industries. In the future, Hongkou will continue to cultivate high-quality creation teams and enterprises, build influential online audio-visual content brands, lead the innovative development of the culture industry, and it will also continue to promote the deep integration of culture and technology, culture and finance, culture and industry, so as to help the high-quality development of the culture industry.
Also attending the opening ceremony were Luo Yi, Deputy Director of the Municipal Culture and Tourism Bureau and Deputy Director of the Municipal Radio and Television Bureau, Wu Qiang, Standing Member and Publicity Director of the CPC District Committee, and Chen Xiaojie, Deputy District Governor.