Cherry Blossom Festival Opens at Hongkou Football Stadium

On the evening of March 18, the opening ceremony of the 2023 Hongkou Football Stadium Cherry Blossom To Life Festival was held at the 2081 Square of Lu Xun Park. This event, hosted by Shanghai Changyuan Culture (Group) Co., Ltd. and the Ouyang Road Sub-district Office, will continue until March 26.

Shi Baozhen, Party Chief of the Party Leadership Group and Chair of the District CPPCC, and Chen Xiaojie, Deputy District Governor, attended the opening ceremony. Other attendants included relevant officials from the District CPPCC, the District Commerce Committee, the District Culture and Tourism Bureau, Ouyang Road Sub-district and Changyuan Group.

The opening ceremony kicked off in the vibrant song and dance show of the popular girls' group SNH48.

The opening ceremony invited the first batch of 5 lucky citizens who have participated in the cherry blossom photography activity, and presented them with cultural and creative gifts. The creative works of the festival were also unveiled at the opening ceremony. With the launch of the opening ceremony device and the light on, the festival officially opened.

300 UAVs rose up like nimble birds and gorgeous fireworks, constantly changing their formation, cheering up for the cherry blossom festival.

The opening ceremony was bustling, and there was also a crowd of people in the "Cloud" Cherry Appreciation Live Room specially prepared by the organizer, with the netizens watching the performance online and participating in online lottery activities.

According to reports, the festival brings together elements such as delicious food, beautiful scenery, interesting products and fun. In addition to the opening show on the same day, the organizers have prepared three new methods for appreciating cherry blossoms: Elegant Demeanor Show, Creative Market and Fun Show, and Food Show.

The Elegant Demeanor Show

The sun is shining and the spring breeze is blowing in the face. The citizens and tourists can participate in the photography evaluation through online contributions while admiring the beauty of the cherry woods. A special exhibition area for outstanding works will be set up on the site. During the event, five best works will be selected every day. After the event, five awards will be selected by professional judges, and all winners will receive corresponding awards.

Those who love frisbee sports are also welcomed to participate in the frisbee performance show, and experience the fun of passionate interaction in running and dodging.

During the event, there will also be a Hanfu show. Young men and women dressed in Hanfu walk leisurely in the cherry blossom woods, witnessing the beautiful encounter in spring together. The festival at night is also full of interest. At 19:00 from Monday to Friday, a special-invited band will be invited to deliver a feast of music for the people.

The Creative Market Fun Show

In the venue of the festival, there are quaint cultural and creative shops. There are various cultural and creative products displayed in the small shops, which are full of clever design ideas but practical. Here, you can easily enjoy the fun of shopping and photography.

Parents can interact with their children under trees by blowing bubbles, to feel childlike innocence and experience childlike fun. As a popular tourist attraction that must be visited, tourists can also leave their wishes and a beautiful vision of life before the wishing plate under the cherry blossom trees.

The organizers also launched the gift exchange activity. The tourists find mascots in different shapes and take photos to exchange gifts.

The Food Show

At the site, there are many popular online food brands, as well as classic and time-honored brands. The people can taste the fresh and unique limited foods, and the precious taste from the childhood memories of children in Shanghai.

Obviously, more than the cherry blossom appreciation, a newly upgraded Cherry Blossom Life Festival that integrates eating, drinking, playing, interaction, and flash mob debuts at Hongkou Football Stadium this year.

"I hope that the rich theme activities can give the people a multi-level experience during the cherry appreciation trip", said an official of the organizer Changyuan Group.

Hongkou is building a commercial and trade clustering area in the north of Suzhou Creek, while the cultural consumption circle around Hongkou Football Stadium is one of the important sites. In recent years, Changyuan Group, located in the region, has taken guiding and expanding the cultural needs of citizens as its goal, prioritized the restoration and expansion of consumption, enhanced the new vitality of the commercial and trade clustering area in the north of the Suzhou River and created a cultural consumption belt around the football stadium, in a bid to provide the people with a comprehensive consumption scene that integrates business, tourism, and sports.

The festival also announced the official return of Hongkou Football Stadium, a popular online attraction. Next, many activities such as the Hongkou Super Cup, the Fashion Life Show, the Star Concert, and the Weekend Fair will be presented at Hongkou Football Stadium.

The organizers of the festival have invited many micro and small enterprises in Hongkou to participate together, which is also a new attempt to revitalize the business environment in Hongkou. In the future, more teams and companies with trendy brands, new cultural and creative forces, and trendy lifestyle services in the district will participate in various themed activities at Hongkou Football Stadium.