By Yin Jianhua
On June 10, Hongkou District Government and Shanghai Huamao Zhiyuan Commercial Development Co., Ltd. (Shanghai Huamao) signed a remise contract on No. 59 Block of the North Bund, which is expected to usher in a luxury flagship complex.
Located in the core area of the North Bund, No. 59 Block extends to Gaoyang Road in the east, Dongdaming Road in the south, Xinjian Road in the west and East Changzhi Road in the north. It is an major functional project planned by Hongkou District to build a commercial and trade center north of Suzhou River, and also an important engine to help build the North Bund Area into a world-class waterfront commercial district with first-class commerce, high-quality consumption and beautiful landscape.
This land remise, another move to meet the requirements for land remise in the North Bund Area, satisfies the overall planning, construction conditions and subsequent regional operation and maintenance through the Comprehensive Agreement on Land Remise Planning, Construction and Operation, so as to ensure the coordinated and orderly development and construction. According to the remise requirements, a 180-meter-high business tower will be built in the block. A new commercial landmark with distinctive characteristics will be formed by taking advantage of the unrepeatable historical building resources in the block to introduce a large number of famous first-line brands of global luxury groups and build a cluster of flagship stores of internationally famous brands.
On February 17 this year, a selection announcement was issued for the block, saying that Shanghai Huamao, a subsidiary of Huamao Group, was selected as the final implementation subject for the block through the selection procedures for historical scene protection projects. After the completion of the agreed remise announcement, Shanghai Huamao was determined as the transferee of the block.
Shanghai Huamao is a wholly-owned subsidiary of Huamao Group, which also built the Beijing Huamao Center, a modern service industry operation platform and a landmark of international high-quality business district with international influence. Huamao’s entry into Hongkou this time will attract international top-notch design teams and high-quality construction forces at home and abroad to create the best international high-end commercial and business complex.