Key Points:
■ Releasing the "Action Plan for Development of Metaverse Industry"
■ Launching Three-year Action Plan for Key Enterprises to “Go Home”
■ Establishing the Party Building Alliance of Metaverse Industry
By Lu Xuejiao
On February 16, Hongkou held a "Commendation Meeting for Key Enterprises and Commercial and Office Buildings (Parks) in 2022". At the meeting, Hongkou issued the "Action Plan for Development of Metaverse Industry", which awarded Metaverse Hongkou No. 1 Space and No. 2 Space to Brilliance Group and Shanghai Chengtou Group Corporation. The three-year action plan for key enterprises to "go home" was also launched on the same day. The 8 service measures introduced by Hongkou will solve the worries of enterprises after moving back to Hongkou.
Guo Fang, District Party Chief, Hu Guangjie, Deputy District Party Chief and District Governor, Zhu QinHao, Chair of Standing Committee of Hongkou District People's Congress, Shi Baozhen, Chair of Hongkou District CPPCC, and Du Songquan, Deputy District Party Chief, attended the meeting and presented medals to the representatives of award-winning enterprises, buildings and industry parks. Zhou Rong, Member of Standing Committee of Hongkou District Party Committee and Deputy District Governor, and Chen Shuai, Deputy District Governor, attended the meeting.
Build the New Industrial Highland
In order to build the North Bund metaverse development and application demonstration area and a new highland for the development of Shanghai's digital economy, the "Action Plan for Development of Metaverse Industry" was officially released at the event site. The Party Building Alliance of Metaverse Industry in Hongkou District was established at the same time, with the members include 9 units, including Shanghai Institute of Technical Physics of Chinese Academy of Sciences and Shanghai Wanxiang Blockchain Co., Ltd. The Alliance, which integrates key enterprises in Hongkou and scientific research institutions such as Shanghai Institute of Technical Physics of Chinese Academy of Sciences and Tongji University, is committed to supporting production, academy, research and application units in Hongkou to give full play to their respective advantages and build a characteristic metaverse ecology with strong technical support, efficient achievement transformation and rapid market application.
Hongkou, as the "First District of Dual Gigabit Broadband in the World", has actually been laid out in advance and started with a gun on the new track of metaverse. For example, the trendy fashion platform "Dewu App" settled in Hongkou, and the online "Adventure World" promotes commodity sales by building virtual characters in the virtual community. SIXECO, together with SAIC Group, explores the gamified virtual design and production service of vehicles, which has laid a solid foundation for Hongkou to explore the scene application of metaverse.
"Through the Party building and the joint construction, we hope to further explore the development direction of metaverse industry, standardize the development behavior of enterprises, share industrial development resources, so as to enable enterprises and institutions to achieve sustainable and healthy development on the right track", said an official of SIXECO, a member unit of the alliance.
In order to better promote the industrial economic development of metaverse in Hongkou and form the industrial spatial agglomeration effect, Metaverse Hongkou No. 1 Space and No. 2 Space have been established. They are located at the old stack of Brilliance Group at No. 61 Yangshupu Road and Chengtou Holding Building of Chengtou Group at No. 130 Wusong Road, respectively. The two spaces will serve as the carrier of the metaverse, further accelerate the cultivation of the metaverse industry and the introduction of enterprises and promote the landing of more application scenarios in Hongkou, so as to form a good development trend of the metaverse industry in Hongkou.
"Hongkou will also strengthen policy support for the innovation and R&D of core technology, market exchange, business application and expansion, talent training and introduction, financing and other links, actively establish metaverse industry investment fund and support enterprises to become stronger and bigger, to provide strong support for the development of metaverse industry", said Cai Zhengmao, Director of Hongkou District Science and Technology Commission.
Create the New Speed of Development
Since there will be 400,000 square meters of building carriers to be put into use on the North Bund this year, in order to welcome more key enterprises to return to and take root for operation in Hongkou, Hongkou held the launching ceremony of the three-year action plan for key enterprises to "go home" on the site to launch eight service initiatives such as "talent, medical treatment, children's education, policy services and one-on-one assistance", which will effectively solve the worries of enterprises after moving back to Hongkou and ensure that enterprises can develop and operate comfortably in Hongkou.
"Entrepreneurs are welcomed to the North Bund to take a look, experience the superior environment of the North Bund and become a member of the North Bund", Deputy District Governor Chen Shuai invited entrepreneurs when he hosted the event on site.
At the end of last year, the headquarters of Shanghai Jahwa returned to Hongkou. Pan Qiusheng, chair of Shanghai Jahwa, shared the joy of "going home" at the scene, "This is an important milestone in the historical process of Shanghai Jahwa. I believe we will start a new journey of high-quality development and realize the leapfrog development in the North Bund again." As soon as the plan was launched, it received extensive attention from enterprises, and many enterprises expressed their willingness to return on the spot.
On the site, it announced the implementation measures of supporting the investment promotion of social organizations, and rewarded them in three aspects of new enterprises, stock enterprise services and effective new households, so as to promote more social organizations to participate in the development and construction of the North Bund. So far, they have reached cooperation intentions with more than 100 social organizations, as well as awarded the well-known enterprises and institutions including the Chief Economist Forum, DTZ, Jones Lang LaSalle with the title of "North Bund Investment Promotion Cooperation".
This year, Hongkou will further optimize the investment promotion mechanism through creating an endlessly "excellent" world-class business environment, actively building the 14438 comprehensive service platform to optimize the business environment and promoting a number of commercial and office buildings (industry parks) lent-and-tax linkage plans, the special action of recruiting 100 people to promote industrial and economic development, and the special action of recruiting social investment promotion institutions. Through the "combination boxing" of enriching the front-line investment promotion team, widely mobilizing social institutional resources and stimulating the enthusiasm of the owners of commercial and office buildings (industry parks), Hongkou will constantly enrich the means and resources of investment promotion, and achieve a new pattern of both indomitable and overwhelming investment promotion.
Serving as the Reliable Partner
The North Bund not only has the speed of development, but also has the warmth of service. This year, under the unified deployment of the Shanghai Municipal Party Committee, Hongkou has concentrated on the large-scale visit of leaders and cadres to "help enterprises strengthen the foundation and promote the development”. For various appeals and difficulties in the operation and development of enterprises, leaders at all levels will take the initiative to provide services door-to-door, help enterprises enjoy preferential policies in time, find and solve difficulties in time, and boost the confidence and overcome the difficulties.
"Hongkou's service spirit is deeply rooted in the hearts of the people. The district leaders always maintain the mechanism of in-depth survey and understand the actual needs and difficulties of the enterprise in real time, so that the enterprises in the commercial and office building have become a warm collective with a sense of belonging and comfort. It is not only the most intimate waiter, but also the most reliable partner", said Zhou Qun, CEO of Real Estate Business Department of Sinar Mas Group. He has felt Hongkou's meticulous enterprises-oriented service in the exchange session. Sinar Mas Plaza, where Sinar Mas Group is headquartered, has become a new commercial and office building with 0.1 billion tax monthly last year.
This year, Hongkou will also fully implement the whole-life-cycle assistance system to promote an enterprise from introduction, negotiation to final landing, implement special, professional and special service measures to solidify the institutional arrangement of service specialists (teams), support policies and district leaders’ pairing, and continue to give full play to its territorial service advantages by relying on the "Building Head System" and "Industry Park Head System" to carry out online + offline enterprise service activities and to implement the policy of "Enjoy Services without Leaving the Commercial and Office Building", so as to make enterprises feel the development warmth of the North Bund and the service temperature of Hongkou.