By Zhang Wencheng
The North Bund is a gathering place of world shipping giants, a new highland of wealth management, a matrix of technological innovation, and a pilot site of carbon trading in China. The unique geographical location makes the North Bund an excellent choice for enterprise headquarters, international organizations and functional institutions. Connecting the world and achieving the future, the North Bund opens the door to opportunities for global investors.
On November 6, the North Bund Investment Promotion Conference, Shanghai was held in the North Bund Hall of the CIIE. Focusing on the strategic goal of the North Bund of Shanghai and the Golden Triangle of Huangpu River, Hongkou extensively gathered the resources of all parties, made every effort to undertake the spillover effect of the CIIE, and promoted the development and construction of the North Bund to develop, accelerate and improve again.
Also attending were Guo Fang, Member of the Standing Committee of the Municipal Party Committee and Chief of the Hongkou District Party Committee, Lu Ming, Deputy Chief of the Hongkou District Party Committee and Acting District Governor, Shen Weihua, Deputy Director of the Municipal Commission of Commerce and First-level Inspector, Zhang Shouchuan, Chief of the Party Committee and President of Shanghai Branch of Bank of China, Fang Chao, Chairman of Huamao Group, and others. Chen Shuai, Deputy District Governor, presided over the conference.
Lu Ming said in the welcoming speech that, in accordance with the goal of "creating the image in three years, functioning in five years, and basically completing the project in ten years", the development and construction of the North Bund has grown in an all-round way. The quality charm of the riverbank has boomed, the level of supporting functions has been improved, the transportation advantages have become increasingly prominent, the planning and construction have been accelerated, and high-end technology have led the characteristic industries. As the core section of the central urban area of Shanghai, the North Bund can truly realize that a good industry does not lack a good space, and a good space is not short of a good industry, providing entrepreneurs, financiers and investors with international and strategic visions with a platform for entrepreneurship and a stage to realize value. We look forward to in-depth cooperation to create the future together.
On the spot, the latest publicity film of the North Bund premiered. The functions of major projects at the North Bund were launched for the first time. The closely watched project of Shanghai Huamao Center was unveiled. Fang Chao, Chairman of Huamao Group, said that Shanghai Huamao Center will be built into a high-end business cluster consisting of dozens of luxury flagship stores with historical and cultural features, a 180-meter-high international headquarters office building, and multiple open landscape squares, providing new shopping and cultural experiences in the whole industry, demonstrating the rich cultural connotation of brands, and becoming an innovative high-end business "brand home" cluster. At present, the project is accelerated as scheduled. After over two years of research and development, and with the cooperation of 20 domestic and foreign design and consulting teams, we are striving to start the project in 2023, and achieve the goals of completion and opening in three years.
Hongkou always adheres to the practical spirit of openness and inclusiveness, and actively creates a better business environment to boost economic and social development. Officials of Shanghai and Hongkou jointly witnessed the signing of key investment projects at the North Bund. There are 16 contracted enterprises, including SDIC New Energy Co., Ltd., the China Head Office of the German Federal Economic Development and Foreign Trade Association (BWA), Shanghai Jianlong Weina New Material Technology Co., Ltd. (Jianlong Weina), and Shanghai Haizheng Investment Co., Ltd. (preparatory). Li Yidan, Executive Director of Jianlong Weina, said that she deeply felt the excellent business environment in Hongkou District, and it carried out all-round nanny guidance and services such as registration, policy support and talent introduction through all stages of the enterprise's life cycle. At present, Jianlong Weina has settled in Pujiang Financial International Plaza and successfully carried out business in hope of contributing to the future of the North Bund.
The new round of development and construction of the North Bund has entered a new stage of "all-round development", attracting global attention and becoming a hot spot for investment. 40 key projects including China Co-op Cereals and Oils Co., Ltd., Zijin Mining Group Company Limited, Bose Electronics (Shanghai) Company Limited and China Headquarters of Electrolux (China) Home Appliance Company Ltd. have been introduced this year, with 37 billion yuan invested. A large number of foreign enterprise headquarters have seen the North Bund and settled in the North Bund. The North Bund not only attracts the two traditional financial and shipping enterprises, but also attracts new-track enterprises such as new energy, digital economy and meta universe, forming new highlights, new features and new hotspots. 42VERSE, a leading domestic enterprise of meta universe, officially settled in the North Bund, and worked with the Hongkou District Government to explore the possibility of meta universe in new scenarios of brand marketing, new development of digital assets and other aspects, so as to help meta universe ecology boom in Hongkou.
In the future, the North Bund will form an overall pattern of "integration of old and new", realizing the symbiosis of fashion and history, and the integration of Shanghai style culture and urban vitality. It will become a new engine of Shanghai's "central radiation", a new landmark leading the north-south development axis, and a new benchmark for urban development in the new era. It is an important window for Shanghai to show the world the vivid practice of Chinese path to modernization. Hongkou will, guided by Xi Jinping's thought of the socialism with Chinese characteristics for a new era, be confident, self-reliant, honest and innovative, work hard and forge ahead bravely, and make every effort to build the North Bund of Shanghai and Golden Triangle of Huangpu River, making contributions to building a socialist modern country in an all-round way and promoting the great rejuvenation of the Chinese nation in an all-round way.
After the conference, Guo Fang, Lu Ming and other officials went to the exhibition booths of Panasonic Electric (China) Co., Ltd., Kose Cosmetics Sales (China) Co., Ltd., China Forestry Group Corporation and other enterprises to investigate the development of enterprises and extend warm greetings to relevant staff.