North Bund Pavilion Debuts in CIIE Again

By Yin Jianhua

On November 5, the 5th China International Import Expo (CIIE) will be held as scheduled. The North Bund Pavilion will once again step onto the big stage of the Expo, in a bid to show the charm of the North Bund to guests and friends from all over the world.

According to the construction party of the North Bund Group, this year's North Bund Pavilion will, within a space of 300 square meters, take "Past, Present and Future" as its design idea, and take "Digitalization, Crowdfunding and Technology Model" as its characteristics. The development process, advantageous industries and future plan of the North Bund will be "explained", highlighting its growth potential as a new benchmark for urban development in the new era.

It is reported that the North Bund Pavilion will use multiple groups of old photos and videos to restore the historical features of the North Bund a hundred years ago, trace the history and past of the North Bund, and show the heroism of the birthplace of Shanghai style culture. Besides, against the background of the “Regulatory Detailed Planning of North Bund Region” approved by the Shanghai Municipal Government in 2020, the Pavilion shows the regional planning of the North Bund and the dynamics of the projects under construction in real time. It also tells the accumulation and development trend of the North Bund in the fields of finance, shipping, innovation and technology, and reveals the secret of the high-quality development of the North Bund.

A semi-transparent live broadcast room is specially set up for enterprises in the Expo Hall, and the enterprises at the North Bund will be invited to the CIIE to share new development. In the last zone of the North Bund Pavilion, interactive devices with a sense of technology and interest will be set up, in a bid to show the innovative achievements of new track enterprises relate to metaverse and industrial Internet at the North Bund.

During the period of the CIIE, the Pavilion will also hold a number of contract signing and investment promotion events for enterprises, embracing global investors, entrepreneurs and top talents to invest and start business at the North Bund.